Creative Agencies
Every pitch looks finished before the budget is approved
Creative agencies sell ideas, but ideas live or die on how they look in a deck. The gap between the concept in someone's head and the reference on the slide is where pitches get killed — and where junior hours get burned on decks that won't win.
What you can do
Research what's landing before you pitch
MOD scans the category — what competitors are running, what content is gaining traction, what the audience is responding to — so the brief starts with signal, not intuition.
Turn a brief into visual references in minutes
No more 'imagine this but with more energy.' Show exactly what you mean before the client asks.
Explore three concept routes simultaneously
Run multiple visual directions in parallel and let the client choose — without tripling the team.
Deliver polished pre-vis before kickoff
Hand clients a storyboard, a moodboard, and a motion reference before the project formally begins.
Already running on Endless
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Customer stories
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An AI campaign in 10 hours: inside the HakIAton
Last Saturday we were the official tool at Hak Team's HakIAton at Parque de la Innovación, Buenos Aires. 15 teams, Dual and MOD, a full campaign in one day. Here's what we saw from the room.
How we run 30+ media outlets with MOD
At Zeratype we manage over 30 active media outlets. Each with its own voice, audience, and metrics. Here's how we use MOD to keep it from becoming unmanageable.
150 assets in one week: how Aren't Lab built the visuals for Nick Carter's show
A concert isn't just audio. It's screens, loops, transitions. Aren't Lab coordinated 150 images plus videos for Nick Carter's show in one week with Dual.
Guides
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The problem with learning AI through ten different tools
When a team adopts AI by jumping between Midjourney, Runway, Krea, and Nano Banana, they learn very little about each tool in isolation. Real learning is something else: knowing how to combine them inside a real workflow, accounting for cost in an integrated way, and learning how to split tasks across a team.
Four image models in February: does any of them actually beat Nano Banana Pro?
Recraft V4, Seedream 5.0, and FireRed all shipped in the same month. One only generates, one only edits, the other two do both. We tested them with the same prompts to see if there's a real reason to switch.
How to build cinematic ads with AI
I made a sunflower oil ad with the aesthetic of a perfume commercial. All AI. All in Dual. Here's what I learned about directing instead of prompting.
Your AI stack will be irrelevant in 18 months
Nokia dominated smartphones. BlackBerry owned enterprise. Then the iPhone arrived. The same consolidation is happening with AI tools right now.
General-purpose vs purpose-built
You screenshot competitors, paste posts into ChatGPT, maintain prompt libraries. Three tools where one should work. Why?
ChatGPT doesn't know your brand voice
You paste examples, explain the tone, list what not to do. Tomorrow you do it again. What if AI could just read your actual posts instead?
Built for creative agencies
Book a demo and we'll walk through creative agencies use cases with your stack in mind.